Budweiser bbq season

There are few things that British people would admit that Americans do better than us, but BBQ is one of them. So tapping into the BBQ occasion was a natural fit for Budweiser as a recognisably American brand. 

I worked on this Key Visual to set the direction be used in OOH. After a year and a half of lockdowns Summer 21 was the summer of socialising. To tap into Budweiser’s young audience I worked up an approach using visuals that are fresh, carefree, fun and feel user generated.

Inspired by Instagram content, I picked visuals that read fun times and friends coming together in a premium way. And introduced branding in multiple ways, such as the bottle cap full stop.

Senior Creative : Lucy Glenn

Designer: Kara-Jessica Mallet