Ford Go ELECTRIC

How do you test drive a car that isn’t released yet? Create a ride simulating the top acceleration speed.

Go Electric is a European touring experience which extends Ford’s Electrification story in an educational and entertaining way.

The Creative Challenge was to take a product category that is shrouded with myths- thought to take the fun out of driving. And to reveal it to be easy, exciting and desirable. 

I worked with a team of designers and editors to bring the experience to life through Graphics, film, activations and a 1.2G ride.

Creative & Content Lead: Lucy Glenn

Creative Director: James Keane