Sun, Soil, Spirit is the Nando’s Award-nominated Global Campaign launch film, celebrating the PERi-PERi chili.

This film helped Nando’s to define their Southern African heritage, and own their signature ingredient.

It also leveraged the wealth of creative talent in Southern Africa - each person featured is an emerging homegrown artist whose backstories were told as part of a content campaign.

The campaign consisted of over 100 pieces of content, including drone chili-picking challenges, a street food, and travel series as well as a documentary on the role of Street Art in the battle against apartheid.

Creative: Lucy Glenn & Max Bilko 

Creative Director: Doug Hurcombe 

Director: MJ Delaney 

Title Design & Art Direction: Lucy Glenn